MEDATA

Dyson-logo.jpg
if_Database_3_40096.png
if_Database_3_40096.png

Note that the results produced directly from the dynamic latent Dirichlet allocation model with a designated number for topics as 5 and keywords as 10.

(0, '0.043*"hair" + 0.037*"dyson" + 0.016*"airwrap" + 0.014*"dryer" + 0.013*"away" + 0.012*"better" + 0.012*"love" + 0.010*"use" + 0.009*"great" + 0.008*"different"')
(1, '0.072*"hair" + 0.020*"airwrap" + 0.017*"different" + 0.015*"use" + 0.011*"curling" + 0.011*"dyson" + 0.011*"brush" + 0.011*"need" + 0.011*"new" + 0.011*"dryer"')
(2, '0.060*"hair" + 0.022*"dyson" + 0.021*"ve" + 0.015*"airwrap" + 0.015*"love" + 0.013*"product" + 0.011*"like" + 0.010*"straight" + 0.010*"products" + 0.009*"waves"')
(3, '0.041*"hair" + 0.019*"use" + 0.016*"dry" + 0.011*"airwrap" + 0.011*"easy" + 0.010*"attachment" + 0.009*"brush" + 0.009*"small" + 0.009*"curling" + 0.009*"head"')
(4, '0.071*"hair" + 0.023*"product" + 0.020*"dyson" + 0.018*"use" + 0.017*"airwrap" + 0.015*"easy" + 0.014*"tool" + 0.013*"styling" + 0.013*"dry" + 0.012*"curling"')

The more frequent keywords on Dyson's office website are relate to hairstyle.

Original comment examples:

  • This new Airwrap is different than the first one because it attaches the hair brush to the dryer (stick) and the air blow through the brush to your hair. It lets you dry your hair even faster than the first one. It also comes with different brushes so you can use with different hair type (thick

  • I really love all the features and additional attachments of the airwrap.

AIRWRAP
COMMENT SOURCES

Dyson: 42

YouTube: 2,120

211051-3Ff2qH1480485761.png
if_Database_3_40096.png
if_Database_3_40096.png

Note that the results produced directly from the dynamic latent Dirichlet allocation model with a designated number for topics as 5 and keywords as 10.

mechanical_thumbs_up_anim_300_clr_11988.

(0, '0.036*"hair" + 0.019*"dyson" + 0.018*"video" + 0.016*"like" + 0.013*"need" + 0.013*"looks" + 0.011*"great" + 0.010*"love" + 0.009*"attachment" + 0.008*"curls"')
(1, '0.031*"love" + 0.026*"dyson" + 0.021*"videos" + 0.017*"hair" + 0.016*"product" + 0.013*"like" + 0.013*"looks" + 0.011*"amazing" + 0.010*"dryer" + 0.009*"tool"')
(2, '0.064*"hair" + 0.022*"dyson" + 0.019*"want" + 0.017*"dryer" + 0.013*"like" + 0.011*"video" + 0.011*"price" + 0.011*"great" +
0.010*"love" + 0.009*"look"')
(3, '0.025*"dyson" + 0.023*"looks" + 0.017*"hair" + 0.015*"wow" + 0.014*"amazing" + 0.013*"rachel" + 0.013*"love" + 0.013*"cool" + 0.012*"nice" + 0.012*"dryer"')
(4, '0.037*"hair" + 0.017*"dryer" + 0.015*"love" + 0.014*"great" + 0.013*"dyson" + 0.011*"use" + 0.011*"blow" + 0.007*"amazing" + 0.007*"thank" + 0.007*"air"')

Following a positive video, the more frequent keywords are "dyson" and the words of the reviewers' positive emotional expression (e.g., like, great) on the product.

Original comment examples:

  • Beautiful results! I need this tool! I've been loving my Revlon Hair Volumizer, but it gets too hot while blowdrying so Dyson would be perfect!?

  • Woooow that looks great! Excellent review ! I wish Dyson was cheaper in price. They will get more customers (more money$) slower but surely?

mechanical_thumbs_up_anim_300_clr_11988.

(0, '0.017*"hair" + 0.016*"like" + 0.012*"lol" + 0.012*"review" + 0.011*"attachments" + 0.010*"good" + 0.010*"curling" + 0.010*"thanks" + 0.009*"use" + 0.008*"think"')
(1, '0.039*"hair" + 0.016*"review" + 0.015*"cool" + 0.014*"work" + 0.013*"curls" + 0.011*"thanks" + 0.011*"video" + 0.011*"buy" + 0.010*"looks" + 0.010*"dyson"')
(2, '0.061*"hair" + 0.020*"like" + 0.015*"thank" + 0.011*"looks" + 0.010*"curly" + 0.008*"time" + 0.008*"dryer" + 0.008*"price" + 0.008*"dyson" + 0.008*"video"')
(3, '0.036*"hair" + 0.017*"price" + 0.015*"like" + 0.013*"dyson" + 0.012*"love" + 0.012*"review" + 0.010*"buy" + 0.010*"think" + 0.009*"cool" + 0.009*"vacuum"')
(4, '0.022*"review" + 0.014*"curl" + 0.014*"like" + 0.013*"video" + 0.012*"money" + 0.011*"hair" + 0.011*"think" + 0.010*"honest" + 0.010*"want" + 0.009*"thanks"')

Following a negative video, the more frequent keywords are "thank/think" and the words of the reviewers' positive emotional expression (e.g., like, great) on the blogger.

Original comment examples:

  • You just saved me a lot of $$$. Thanks so much.

  • Omg you're actually the only honest person reviewing this, when I first saw this device I was like are the curls gonna hold with just hot air ? N it seems like it didn't for you but even if it did 550$ is a bit too much. But anyways thanks ???? for the review n btw u have the cutest accent on planet earth ?????

Thanks! Message sent.